If you’ve ever Google one thing solely to be met with a bit data box light the highest answer, you’ve encountered one in all Google’s “featured snippets.” Featured snippets area unit the insufficient bite-sized Google results the computer programme packages up and delivers to the highest of the page for several searches.
The problem with featured snippets is that, from a user perspective, these results seem to be further trustworthy — they’re featured up at the highest of the results page, after all. Since Google initial introduced them years agone, they’ve solely become additional prevailing over time, however very like the remainder of Google search results, the snippets area unit algorithmically inhabited, not programmed by human curators.
Google says that it's rolling out AN under-the-hood modification that ought to improve the answers individuals see in these data boxes at the highest of the many results pages. per Google, a replacement AI model known as the “Multitask Unified Model” empowers its search ranking system to ascertain its own work, in a way. The AI model accomplishes this by cross-referencing the highest bolded text portion of a research piece result against established high-quality search results to examine if they're locution identical factor, notwithstanding they are doing it with completely different phraseology.